Establishing the right ‘voice’ for your company to maximise opportunities
What kind of relationship does your company have with its prospects? If it’s like many B2B organisations, your interactions are probably somewhat diverse. At one end, there’s the
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Come in from the cold – are you still ‘cold’ calling?
People often tell me cold calling doesn’t work. And I have to admit, in some ways, they’re right. That’s why it’s important to provide any
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Lost Your Voice?
Lost your voice? For 2013 most marketers will have more of a focus on using Inbound Marketing for their B2B lead generation than ever before.
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Should You Be Using Telemarketing?
This is a question many companies are faced with in this very difficult financial climate we find ourselves in today. To answer this question, you
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Times Top 100 Companies to Work for 2009
MarketMakers wins a Sunday Times Top 100 Best Company Award 2009 Staff at MarketMakers decided that one of their values would be the image of
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Using Telemarketing For Lead Generation and Nurturing
This week I have been looking into the latest results from the Lead Generation & Nurturing Benchmarking Report 2012. It has identified that the three
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Add Telemarketing To Your Next Campaign and Watch Your ROI Soar.
When it comes to engaging in any marketing campaign, in the same way that ‘Activity’ can boost your results, ‘Inactivity’ can cost you. For example,
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