Using Telemarketing For Lead Generation and Nurturing
This week I have been looking into the latest results from the Lead Generation & Nurturing Benchmarking Report 2012.
It has identified that the three highest priorities for those of us responsible for Sales and Marketing targets are:-
1. Increasing Quality of Leads
2. Increasing Quantity of Leads
3. Increasing Lead Conversions
It goes without saying lead generation is a key priority for B2B businesses. And for most, it’s about lead quality as much as volume, giving the Sales Team the best opportunity to convert and win new business. Telemarketing can be used on a standalone basis or as part of integrated campaigns where outbound calls are made to follow up other communications in order to increase lead volume.
Using a specialist B2B telemarketing agency provides companies with the best resources and expertise to be able to generate hot, highly qualified leads and appointments.
With over 60% of people who answered the survey outsourcing their telemarketing, it is even more important to consider telemarketing as an option because it is possible that even if you aren’t currently outsourcing this activity, your competitors are.
Maybe you already have an in-house team who look after your telemarketing, that’s not a problem. An outsourced telemarketing agency can become an extension to that team bringing in new opportunities to ensure that you are well on your way to hitting your lead generation targets.
Ultimately it’s about making sure you are speaking to your prospects, before your competitors do.