What do marketers really think of their lead generation?

Apr 18, 2019 09:05:40 AM

Lead Generation market research Marketing

What do marketers really think of their lead generation? Have you ever wondered what other marketers really think of their lead gen activity? In this

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Telemarketing Benchmark Report 2019

Feb 26, 2019 14:29:10 PM

Benchmark report Telemarketing

Whether you are in marketing, sales, procurement or business development, you might at some point need to source a new telemarketing provider. Here we explain

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Evolution of the B2B salesperson

Jun 15, 2018 10:48:49 AM

B2B B2B Marketing B2B sales B2B Telemarketing evolution sales whitepaper

Adapting your sales tactics to fit the digitised sales funnel.   The landscape of B2B selling has changed. Historically, a salesperson would be the first

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Use Telemarketing to Turbo-Charge Demand Generation

Jun 13, 2018 14:52:47 PM

B2B Marketing whitepaper

Don’t underestimate the power of a timely telemarketing call in engaging prospects who prefer a conversation with a real, live human.   Even in today’s

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B2B Sales & Marketing Alignment Whitepaper

Jun 08, 2018 15:45:52 PM

B2B Marketing B2B sales whitepaper

Forget the history. It’s time to pull sales & marketing together …   80% of B2B purchasing cycles are completed before the buyer considers contracting

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KPIs, remuneration & retention for B2B telemarketers

Jun 13, 2017 11:08:33 AM

B2B Marketing B2B Telemarketing Bonus Structure Business Development download Inside Sales KPI's Retention

Telemarketing, Inside Sales, Business Development…. However you describe it, outbound calling is a key channel for many B2B marketers. MarketMakers have collaborated with  GrowthIntel to

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B2B Buyer Personas and How they Enable Success

Sep 07, 2015 07:39:07 AM

B2B appointment setting B2B Lead Generation B2B Marketing B2B Telemarketing ebooks

“85% of B2B Marketers don’t feel that they use personas effectively” The B2B buying cycle has changed over the past three years or so. It now

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5 Tips For Objection Handling In B2B Telemarketing

Apr 21, 2015 10:14:54 AM

downloads Objection Handling Telemarketing Telemarketing Advice

Telemarketing (or inside sales as it’s sometimes known) is a highly valuable channel in any modern integrated marketing campaign. Helping transform hot leads into sales-ready buyers and setting face-to-face meetings

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B2B Customer Retention Infographic Download

Jan 13, 2015 15:40:55 PM

It will cost businesses 5-20 times more to win a new customer than to keeping an existing one. 35% of Companies measure customer satisfaction regularly. It’s the most common KPI in business after

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