Working from home – Tips for parents and carers
With yesterday’s announcement that schools are to close from Friday, working parents and carers are facing the challenge of how to continue working with children
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What do marketers really think of their lead generation?
What do marketers really think of their lead generation? Have you ever wondered what other marketers really think of their lead gen activity? In this
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Telemarketing Benchmark Report 2019
Whether you are in marketing, sales, procurement or business development, you might at some point need to source a new telemarketing provider. Here we explain
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Evolution of the B2B salesperson
Adapting your sales tactics to fit the digitised sales funnel. The landscape of B2B selling has changed. Historically, a salesperson would be the first
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Use Telemarketing to Turbo-Charge Demand Generation
Don’t underestimate the power of a timely telemarketing call in engaging prospects who prefer a conversation with a real, live human. Even in today’s
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B2B Sales & Marketing Alignment Whitepaper
Forget the history. It’s time to pull sales & marketing together … 80% of B2B purchasing cycles are completed before the buyer considers contracting
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KPIs, remuneration & retention for B2B telemarketers
Telemarketing, Inside Sales, Business Development…. However you describe it, outbound calling is a key channel for many B2B marketers. MarketMakers have collaborated with GrowthIntel to
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B2B Buyer Personas and How they Enable Success
“85% of B2B Marketers don’t feel that they use personas effectively” The B2B buying cycle has changed over the past three years or so. It now
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5 Tips For Objection Handling In B2B Telemarketing
Telemarketing (or inside sales as it’s sometimes known) is a highly valuable channel in any modern integrated marketing campaign. Helping transform hot leads into sales-ready buyers and setting face-to-face meetings
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B2B Customer Retention Infographic Download
It will cost businesses 5-20 times more to win a new customer than to keeping an existing one. 35% of Companies measure customer satisfaction regularly. It’s the most common KPI in business after
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