Evolution of the B2B salesperson

Jun 15, 2018 10:48:49 AM

B2B B2B Marketing B2B sales B2B Telemarketing evolution sales whitepaper

Adapting your sales tactics to fit the digitised sales funnel.

Evolution of the B2B sales person 2 209x300 - Evolution of the B2B salesperson


The landscape of B2B selling has changed. Historically, a salesperson would be the first point of contact for advice and guidance on a particular pain point or product. The B2B buyer’s initial contact with sales would signal the start of a relationship and the beginning of the purchasing journey.

“67% of the buyer’s journey is completed digitally” – SiriusDecisions

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