Setting Realistic Telemarketing Talk Times and KPIs
A call target is the measure of what a dialler should ultimately be achieving on the phone within their role. It’s normally used for motivational
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5 Tips For Objection Handling In B2B Telemarketing
Telemarketing (or inside sales as it’s sometimes known) is a highly valuable channel in any modern integrated marketing campaign. Helping transform hot leads into sales-ready buyers and setting face-to-face meetings
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What to listen for in a call recording
Call recordings are used by companies for many different reasons. The main two being for training/monitoring and legal reason. Call recordings ultimately show the communication
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How to get more leads part 4 – offline marketing
Offline marketing, traditional marketing, old-fashioned; call it what you may, we are essentially talking about anything that doesn’t happen via the internet. So brochures, mailshots,
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The advantages of telemarketing in modern digitally driven age
Telemarketing may fall under the ‘traditional’ marketing category now that digital is here to stay, but just because it is traditional does not mean it
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How to maximise leads from an exhibition
An exhibition is not only an excellent lead generator, but also a great way to meet prospects and interact with your target demographic. For me,
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10 Questions to Identify the Right Telemarketing Agency for You
Choosing the right partner for any business activity can range from a long and tedious process of listening to pitches and promises; to meeting new
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The Importance of Data Cleansing
Is your data holding you back? As marketers and sales professionals we amass a vast amount of data. We also analyse everything, from the ROI
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30 Questions for Qualifying a Lead
How to qualify a lead varies depending on the stage and level of interaction the lead is at. For example, if you are cold calling
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MarketMakers in 2014
2014 was a pivotal year for MarketMakers because it was officially 10 years since it all began with Paul Thomas and Henry Braithwaite. Fast forward
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