The Key to Success? Great Company Culture!
It has been yet another great week in the MarketMakers office and with our teams wrapping up for the weekend, we have decided to take
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Exhibitions: The importance of measuring success
Exhibitions are an important, albeit expensive part of a company’s marketing budget. But in early stage prospecting when the competition is so high, exhibitions can
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An Old Favourite: Telemarketing
As marketing professionals, we have seen many changes across the industry in the past couple of years and as we continue on the new age-social
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Getting the best out of your team
At MarketMakers we focus a lot of our attention on our staff. We believe that good staff morale drives our employees to work harder and
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B2B telemarketing is in a growth phase
If you rewind back 50 years and think about the marketing departments of the past, the favoured strategy tended to be a combination of TV,
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Power Selling with Power Words
Prospects will listen to your pitch for any number of reasons; curiosity, they are intrigued, validation, live requirement, they have a pain point that could
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Sales fundamentals for more effective telemarketing?
We previously looked at the science behind how we communicate and in particular the “7%-38%-55% rule”. Now for those of you that haven’t read that
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Are you Being Heard? The Science Behind Communication
At MarketMakers, as a telemarketing company we are naturally interested in communication, in fact we are almost obsessed by it. Whether it is in the
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Your 8-point guide to UK telemarketing laws and compliance
Telemarketing is a great way to reach your prospects and deliver the most personal message possible, so prospects and callers can interact in a meaningful
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A visual guide to the importance of Customer Retention
The fact is that winning new clients and customers is expensive, actually it is 5-20 times more expensive than keeping your existing customer base happy.
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