Exhibitions: The importance of measuring success

May 06, 2016 12:34:11 PM

B2B Telemarketing Exhibitions Marketing ROI Sales Innovation Expo Telemarketing

Exhibitions are an important, albeit expensive part of a company’s marketing budget. But in early stage prospecting when the competition is so high, exhibitions can

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An Old Favourite: Telemarketing

Apr 12, 2016 15:18:51 PM

Lead Generation social media Telemarketing

As marketing professionals, we have seen many changes across the industry in the past couple of years and as we continue on the new age-social

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Getting the best out of your team

Apr 12, 2016 12:53:12 PM

Promotion Telemarketing Training

At MarketMakers we focus a lot of our attention on our staff. We believe that good staff morale drives our employees to work harder and

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B2B telemarketing is in a growth phase

Mar 24, 2016 15:24:50 PM


If you rewind back 50 years and think about the marketing departments of the past, the favoured strategy tended to be a combination of TV,

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Power Selling with Power Words

Nov 18, 2015 15:46:04 PM

pitch power words Telemarketing Telemarketing Advice

Prospects will listen to your pitch for any number of reasons; curiosity, they are intrigued, validation, live requirement, they have a pain point that could

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Sales fundamentals for more effective telemarketing?

Oct 01, 2015 15:54:24 PM

Sales and Marketing Telemarketing Telemarketing Advice

We previously looked at the science behind how we communicate and in particular the “7%-38%-55% rule”. Now for those of you that haven’t read that

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Are you Being Heard? The Science Behind Communication

Sep 18, 2015 07:35:05 AM

communication Telemarketing

At MarketMakers, as a telemarketing company we are naturally interested in communication, in fact we are almost obsessed by it. Whether it is in the

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Your 8-point guide to UK telemarketing laws and compliance

Jun 23, 2015 08:12:47 AM

Telemarketing Telemarketing Advice

Telemarketing is a great way to reach your prospects and deliver the most personal message possible, so prospects and callers can interact in a meaningful

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A visual guide to the importance of Customer Retention

Jun 01, 2015 08:24:55 AM

Business strategy Telemarketing

The fact is that winning new clients and customers is expensive, actually it is 5-20 times more expensive than keeping your existing customer base happy.

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Setting Realistic Telemarketing Talk Times and KPIs

Apr 30, 2015 10:07:30 AM

KPI's Results targets Telemarketing

A call target is the measure of what a dialler should ultimately be achieving on the phone within their role. It’s normally used for motivational

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