A visual guide to the importance of Customer Retention

Jun 01, 2015 08:24:55 AM

Business strategy Telemarketing

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The fact is that winning new clients and customers is expensive, actually it is 5-20 times more expensive than keeping your existing customer base happy. So based on that alone it should make more sense to most businesses to to look deeply at the lifetime value of their clients and the associated metrics and KPI’s that define customer satisfaction.

b2b-customer-retention-infographic-600

You can download the full hi res version in PDF format here.

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