Evolution of the B2B salesperson

Jun 15, 2018 10:48:49 AM

B2B B2B Marketing B2B sales B2B Telemarketing evolution sales whitepaper

Adapting your sales tactics to fit the digitised sales funnel.   The landscape of B2B selling has changed. Historically, a salesperson would be the first

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What Drives Us?

Jun 05, 2018 11:26:03 AM

B2B Telemarketing Client Retention Exceptional Service progression Values

By Daisy Truman There is often a tendency to assume that B2B telemarketers such as ourselves are driven only by the revenue and sales that

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Why outsource?

May 11, 2018 15:15:52 PM

B2B Lead Generation B2B Telemarketing Outsourced Telemarketing Agency Telemarketing

By Steve Beard Telemarketing, B2B, Lead Generation – there is a lot of buzz surrounding the industry at the moment with numerous blogs detailing how

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Where have all the telemarketers gone?

Mar 29, 2018 13:45:16 PM

B2B Marketing B2B Telemarketing Sales Development Telemarketing

Telemarketing has been the traditional sales strategy for years, but does it still work in today’s market? The word ‘cold’ creates a negative atmosphere around

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KPIs, remuneration & retention for B2B telemarketers

Jun 13, 2017 11:08:33 AM

B2B Marketing B2B Telemarketing Bonus Structure Business Development download Inside Sales KPI's Retention

Telemarketing, Inside Sales, Business Development…. However you describe it, outbound calling is a key channel for many B2B marketers. MarketMakers have collaborated with  GrowthIntel to

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Don’t Let Your Marketing Tactics Scare Your Prospects Away This Halloween!

Nov 03, 2016 12:28:28 PM

B2B Telemarketing Halloween Telemarketing

Telemarketing can be a powerful tool in your lead generation strategy, but don’t let poor practice scare away your prospects. A successful telemarketing campaign can

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Exhibitions: The importance of measuring success

May 06, 2016 12:34:11 PM

B2B Telemarketing Exhibitions Marketing ROI Sales Innovation Expo Telemarketing

Exhibitions are an important, albeit expensive part of a company’s marketing budget. But in early stage prospecting when the competition is so high, exhibitions can

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The Take-over of “The Customer Experience”

Apr 25, 2016 12:43:16 PM

B2B Telemarketing Customer Experience customer service ROI

The customer experience has fast become the most focused on area when analysing a brand, to the extent where in some cases, The Customer Experience

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B2B Buyer Personas and How they Enable Success

Sep 07, 2015 07:39:07 AM

B2B appointment setting B2B Lead Generation B2B Marketing B2B Telemarketing ebooks

“85% of B2B Marketers don’t feel that they use personas effectively” The B2B buying cycle has changed over the past three years or so. It now

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10 Reasons to Love Telemarketing

Feb 13, 2015 13:31:45 PM

B2B Lead Generation B2B Telemarketing

We should love telemarketing as it’s still one of the most reliable marketing channels!  1.   Best for time critical campaigns – speak to your

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