What Drives Us?
By Daisy Truman
There is often a tendency to assume that B2B telemarketers such as ourselves are driven only by the revenue and sales that we gain as a company. Within MarketMakers, this is just not the case.
Although the sourcing of our clients is a major component in how the company thrives and succeeds, we believe that we are driven by so much more than numbers on a spreadsheet. You need only look at the Core Values mentioned on our website which highlight the areas that are important to us.
Within the company, one thing that drives us to do what we do is being able to provide our clients with an exceptional level of service. As our very own Steve Beard states, we are the ‘Rolls Royce of B2B Telemarketing’, and this is something that we are both immensely proud of, but also something that helps us continue to strive for an exceptional service for our clients. This drive to offer such a high level of service can also be identified within our sectors, which help us to tailor our services to specific industries, which range from automotive businesses to clients based in the Financial Services industry. Our experience working with a myriad of different businesses has given us the knowledge to be able to deliver the best possible results for a number of different specifications.
‘Deliver a World Class Customer Experience’
This focus on providing an exceptional service also helps with another major area that drives the business. Client retention. Nothing tells us that we have done a good job more than a returning client. This is a huge way that we can monitor our success without graphs and charts, as retaining clients reinforces the fact that we have delivered a reliable, friendly, and effective service. Therefore, for each and every client we work with, our focus is on the ways in which we can go above and beyond to meet their needs, and continue to work with them in the future.
Another part of the business that really helps us to work harder and build on our success is our internal progression. Our Business School and our 8 Tier Progression for our telemarketers shows that we are really interested in training employees and allowing them to grow within the company, and this is one of the primary ways we drive MarketMakers. As important as the business is, the personal development of people who work within the company is fundamental to how this business is run.
As the days, weeks and months go on, MarketMakers is becoming more successful in so many different ways. As important as the figures are, a great deal of our success has come from a personal and specific focus on areas in the company that we believe are central to the progression of our client-base and our employees, as well as our reputation in providing an exceptional service.