Don’t Let Your Marketing Tactics Scare Your Prospects Away This Halloween!
Telemarketing can be a powerful tool in your lead generation strategy, but don’t let poor practice scare away your prospects. A successful telemarketing campaign can depend on a number of things: a team’s ability to work together, successful organisation of leads importantly: continuous training.
So how can you ensure your strategy results in treats every time? Follow our favorite tricks…
Make Great Impressions
First impressions are imperative, so it is important to make the start of the phone call both polite and memorable. Firstly, you may need to get past a gate keeper. Secondly, the start of your pitch can determine how the rest of the call plays out. By intriguing your prospect in the first couple of minutes, you are less likely to let a hot lead slip away.
Introducing both yourself and your business may seem like an obvious start, but not to everyone. It is vital to connect with your prospects on a personal level – make sure the communication is simple, bespoke and be natural and yourself. Frankenstein is not welcome here, no matter the time of year!
Know Your Stuff
Knowing your business and product can help enormously with the natural flow of conversation and can help you avoid using a restricted script. You may be challenged by a prospect as they ask you questions you haven’t been asked before, so be prepared to improvise and personalise your strategy. Keep it simple but imaginative, just like your Halloween costume!
Listen and React
It can be easy to fall into a routine of force-feeding information from a prepared script and not communicating with the person on the other side of the phone. It is important to listen to what people want and how they feel to ensure you are personalise your pitch. Knowing your prospect can help you curve your pitch to suit their needs.
By now you should have hooked your prospect into at least listening to what you say. Be confident and push for a close- whether this be booking an appointment or making a sale. If you know your business well enough, there will be no fear and this will come naturally. You have helped the prospect consider the value of your product, now you need to use your training to close the deal- without letting the conversation go dead!