B2B telemarketing – By Luca Wills
Luca is 16 and has been completing his work placement with us for 5 weeks now, as part of his Business Studies course in Highbury
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Festival of Marketing: Day 2
We’re so sad that Festival of Marketing is over for another year, but we’ve had the best time meeting new people, listening to experts in
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Festival of Marketing: Day 1
So we have had the pleasure of being a part of our first Festival of Marketing, this year, so we wanted to share some of
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Back at MarketMakers
By Luca Wills About Me My name is Luca I like to play football and I am studying business BTEC at college. I really like
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Is email marketing still successful?
By Daisy Truman This week we are focussing on a different area of B2B marketing and asking the question: is email marketing still successful? Email
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Evolution of the B2B salesperson
Adapting your sales tactics to fit the digitised sales funnel. The landscape of B2B selling has changed. Historically, a salesperson would be the first
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Use Telemarketing to Turbo-Charge Demand Generation
Don’t underestimate the power of a timely telemarketing call in engaging prospects who prefer a conversation with a real, live human. Even in today’s
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B2B Sales & Marketing Alignment Whitepaper
Forget the history. It’s time to pull sales & marketing together … 80% of B2B purchasing cycles are completed before the buyer considers contracting
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Where have all the telemarketers gone?
Telemarketing has been the traditional sales strategy for years, but does it still work in today’s market? The word ‘cold’ creates a negative atmosphere around
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Exhibitions: The importance of your post show activity
Exhibitions are an important, albeit expensive part of a company’s marketing budget. But in early stage prospecting when the competition is so high, exhibitions can
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