Festival of Marketing: Day 2

Oct 11, 2018 18:03:29 PM

B2B Marketing Festival of Marketing FOM18 Lead Generation Really B2B

We’re so sad that Festival of Marketing is over for another year, but we’ve had the best time meeting new people, listening to experts in their fields, and enjoying our chocolate fountain (of course).

Among all of the amazing speakers today, a few of our highlights included Tom Goodwin Head of Innovation at Zenith, who spoke about the changes in technology and to what extent they matter for marketers and society,  Carolyn McCall CEO of ITV, who shared her knowledge of marketing and business after working in companies like The Guardian and EasyJet.

We were also really keen to go and visit some of the amazing brands that were showcasing down in Festival City, some of these included:

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Influencer Intelligence

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Marketing Week Mini MBA

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FoM closed its doors with VP (Northern Europe) of Facebook, Steve Hatch and Marketing Week Columnist Mark Ritson delivering a heated but really entertaining discussion around Facebook and their recent privacy breaches, it’s relevance in current marketing strategy, and the future of marketing. Both men had plenty to say to each other, and gave a great talk to end an even greater festival!

A few favourite moments from Ritson Vs Hatch were,

Hatch: ‘What do you like about Facebook from a user perspective and marketing perspective?’ Ritson: ‘My Dad uses it because he has very little else to do’.

Ritson: ‘Is there a decay in this business, i.e do digital brands need to acquire other digital companies to grow?’ Hatch: ‘Unquestionably there has been a change in how we are consuming media. It’s hard to grow Facebook beyond its 40 million users’.

Thank you to everyone who came to see us and Really B2B in the B2B Sweet Spot, who knows what 2019 will hold for us at Festival of Marketing… watch this space.

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