Top 5 ‘musts’ of social B2B lead generation
Lead Generation is very much a multi-channeled and multi-disciplined marketing methodology and this is becoming ever more true within digital.
Digital marketing has some many sub disciplines now staying on top of them may seem impossible to the small business owner or smaller marketing teams.
Social media has become one of the hot topics with many arguing that it it doesn’t deliver or that it is hard to track. The solution to these problems is as individual as the businesses themselves, but we do know that if you don’t get the basics right you will struggle to develop any meaningful business from your social.
These are our tips for ensuring that your social channels are built from a solid base.
Remember to fill in everything at every opportunity, cross link your platforms and always link back to your main website and if in doubt just think “what would I find useful?”