Telemarketers are in top spot in time for tenth birthday
PORTSMOUTH company MarketMakers is marking its tenth year in business by being named the UK’s top business-to-business telemarketing agency.
The firm has also added two divisions – its Really B2B marketing company, and its Lead Forensics web analysis firm.
Henry Braithwaite, MarketMakers operations director, said the secret of the company’s success is its investment in its staff.
“What we do is a really niche skill and something we have to work very hard at to get right. We’re a people business, and we focus on training, development, and the motivation of the guys here. In March we got an award for having the best staff development in the UK. In a service business like ours, if our staff are happy our customers are happy.”
The firm was named Top B2B Marketing Agency in the UK by industry publication B2B Marketing.
It received 90 per cent of its gross income from B2B marketing, and has grown its gross income by 10 per cent every year, so easily beat the other seven firms in its category to claim the award.
Mr Braithwaite said:
“It’s an amazing accolade and it’s a great start to the year. Everyone has worked very hard for it and we’re delighted it’s been achieved just in time for our tenth anniversary in March. We’re very much looking forward to the next 10 years.”
- by Emma Judd