Is email marketing still successful?

Aug 03, 2018 15:46:26 PM

B2B Marketing Business Development email marketing Marketing automation

By Daisy Truman This week we are focussing on a different area of B2B marketing and asking the question: is email marketing still successful? Email

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How to implement your marketing automation software

Jul 21, 2015 07:59:55 AM

Marketing Marketing automation strategy

We have previously talked about the benefits of marketing automation (MA) and how choosing the right MA software can really transform the way you market

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What is Marketing Automation?

Feb 27, 2015 10:55:20 AM

Lead Generation Lead Nurturing Marketing Marketing automation marketing strategy

The new generation of marketing… Marketing automation (MA) is being referred to as the ‘new generation of marketing’. Put simply, it is the use of

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How to get the most from your CRM

Feb 18, 2015 11:01:02 AM

CRM Lead Generation Leads Marketing automation sales Sales and Marketing

The CRM has become the central data hub for many companies over the last decade or so and it is completely understandable as to why.

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5 ways marketing automation can help your sales

Aug 13, 2014 16:57:31 PM

Marketing Marketing automation multi-channel

What is Marketing Automation? Marketing Automation is exactly what it sounds like. It is a way of a way of automating your marketing processes. You

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Establishing the right ‘voice’ for your company to maximise opportunities

May 23, 2014 17:34:01 PM

Marketing automation Marketing conversation Prospect relationship Telemarketing Telemarketing Advice

What kind of relationship does your company have with its prospects? If it’s like many B2B organisations, your interactions are probably somewhat diverse. At one end, there’s the

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