Is email marketing still successful?
By Daisy Truman This week we are focussing on a different area of B2B marketing and asking the question: is email marketing still successful? Email
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How to implement your marketing automation software
We have previously talked about the benefits of marketing automation (MA) and how choosing the right MA software can really transform the way you market
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What is Marketing Automation?
The new generation of marketing… Marketing automation (MA) is being referred to as the ‘new generation of marketing’. Put simply, it is the use of
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How to get the most from your CRM
The CRM has become the central data hub for many companies over the last decade or so and it is completely understandable as to why.
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5 ways marketing automation can help your sales
What is Marketing Automation? Marketing Automation is exactly what it sounds like. It is a way of a way of automating your marketing processes. You
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Establishing the right ‘voice’ for your company to maximise opportunities
What kind of relationship does your company have with its prospects? If it’s like many B2B organisations, your interactions are probably somewhat diverse. At one end, there’s the
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