MarketMakers Exhibit at the Technology for Marketing & Advertising (TFM&A)
MarketMakers were excited to exhibit at the TFM&A on the 25th and 26th of February 2015. The premier event appeals to many modern marketers to source and maximise the use of technology – powered marketing.
A huge range of new solutions were being exhibited at the event from different Marketing Automation vendors with various new software’s for new strategies, email marketing, social media, as well as various lead tracking tools on the market. There was lots of competition to appeal and stand out to visitors. This included selfie Machines from Super Booth Europe, with many of us sharing millions of selfies everyday – hiring a selfie machine can liven up any corporate event! Other appearances’ included an Austin Powers from BPMA andVertical Leap’s Astronaut, appearing around the expo and staring in many social media tweets!
The show had great educational resources with various Keynote speakers with a Marketing University, Tech of Today, Data Driven and various sessions held by the Institute of Direct and Digital Marketing Academy. We got some great new insights and takeaway’s from the different speaking sessions.
Some key takeaways from the IDM talks we want to share from the event were…
- Joe Edwards, Digital & Social Strategy Director – 80% of your social media should have visuals to increase leads and engagement.
- Steve Kemish – The three P’s of content marketing – #planning #production and #promotion to make your content #herocontent.
We really enjoyed getting to meet our fellow exhibitors and all the visitors over the 2days. Telemarketing can be seen as ‘old school’ in the technology industry, but MarketMakers had great success at the TFM&A as most marketers will still need a human to human approach to compliment new marketing.
We are already excited to exhibit next year at TFM&A 2016!