Henry Braithwaite – Global Banking and Finance Review
B2B telemarketing agency director appears in Global Banking & Finance Review. It has been well documented that the banking sector is not as strong as we would like and commercial banking is feeling harder hit than most.
In February 2014 the Bank of England reported a 2.1% drop in commercial lending. Now we are not about to speculate why this is here as there are far more financially atsute writers covering this in far more detail and depth.
One such publication is “Global Banking and Finance Review” and our very own Operations Director Henry Braithwaite has recently written for them. Henry discusses how through effective and highly targeted B2B telemarketing, commercial banking divisions could expect 200% ROI. How? By reaching the right audience and decision makers with the right message and a well defined offering.