Festival of Marketing
The theme of this year’s Festival of Marketing is “what’s next?” Held at Tobacco Dock in London, the festival runs across two days and has over 120 sessions for marketers to engage with thought leaders who share insight into what’s happening in marketing, and what’s next for the industry.
Across 12 stages, this year’s agenda covered a host of topics for all marketers – whether you’re B2C or B2B, agency or client, SMB or Enterprise, there’s something to take back to the office.
One of our favourite sessions of the day was at the Marketing Week Strategy and Leadership stage, The Marketing Room 101. Based on the BBC show Room 101, Mark Ritson, MW columnist Helen Edwards and CMO Colin Lewis were invited to nominate 2 ideas, phrases or concepts each to confine to The Marketing Room 101.
(If you aren’t familiar with the TV Show, Room 101 invites people to discuss their pet hates and persuade the host of the show to consign those hates to Room 101).
This was a really thought provoking session that enabled the audience to interact with the panel and get an open understanding of what other people outside of their office really don’t like within the marketing industry today.
We thought we would share the marketing concepts covered by the panel:
Another stand out moment from the day was Really B2B’s Strategy and Planning Director Chris Manns’ session in the Xeim Experience Room. Chris’ session looked at the most effective MarTech suite to accompany a B2B ABM campaign.
Chris started with a really interesting statistic, that there are over 6,000 MarTech providers available. So how can a business choose the best platform for their ABM strategy?
Some of the main platforms Chris recommended were:
- Bombora – intent data that allows you to find out which businesses are researching your product or service.
- Crystal Knows – uses insight data that builds prospect personality profiles using DISC, to help businesses sell to people how they want to be sold to.
- Zoom Info – Links with your search engine to increase visibility of who your prospects are, and how best to reach them.
- Webeo – serves personalised content to your website visitors based on IP address. Useful for sector segmentation, or company specific targeting.
- Turtl – allows businesses to digitally share proposals with prospects, and generate information on their activity and engagement.
Other interesting topics from throughout the day included:
- How to drive creative excellence
- Better, faster, cheaper: customer experience. Can you have it all?
- Conversational marketing
- What marketing intelligence means and the difference between data and insight
We would like to say a huge thank you to the organisers and businesses involved in making the festival possible, we can’t wait to see the content on offer today! #ExcellenceinMarketing