Truth Decay: How accurate is your data?
Brush your teeth twice a day. Simple advice that can prevent a multitude of health problems. I’m sure 99.9% of those reading would do it
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The Importance of Data Cleansing
Is your data holding you back? As marketers and sales professionals we amass a vast amount of data. We also analyse everything, from the ROI
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5 ways to get the most from your data
Data is used by companies for a variety of purposes. It is collected and analysed in different ways depending on the business functions. Data becomes
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The goals of marketing generally boil down to a number of different things – Raise brand awareness Build product desire Reaching decision makers Informing and
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