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Webcasts




Bridging the gap between sales and marketing


Listen to Henry Braithwaite - Operations Director explain how it's never been more important for sales and marketing to work together seamlessly to ensure leads are generated, nurtured and handed over with optimum effectiveness. However, in many companies the relationship between these two functions remains hightly inefficient and problematic. This webcast will explore how to bridge the gap between marketing and sales, with practical tips which will allow both teams to meet their objectives and deliver success to the organisation.

Content includes:
  • Client case studies highlighting common reasons for divisions between sales and marketing, and discussing the 'grey areas' of responsibility between departments
  • An examination of typical pains and issues in the relationship eg. disappointing conversions; sales people not out selling because they are too busy prospecting; leads received from marketing not matching the quality criteria specified by sales
  • A focus on solutions and how telemarketing can bridge the gap
  • Examination of factors that marketers should consider when using telemarketing, including key issues like set up, data, call recordings.
  • Top 10 lessons


Where Marketing ends and Sales begins


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