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When Toshiba conducted an exclusive black tie event at the London Savoy Hotel, to launch their new products and reward their most valued clients, Market Makers were asked to conduct a telemarketing campaign in coordination with the event. With companies like Currys, Amazon and PC World invited, Toshiba required Market Makers to successfully liaise with senior management at these companies, to effectively promote Toshiba’s event, promote their new products and secure each client’s attendance.
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What made you choose Market Makers to manage your telemarketing campaign?
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We required a telemarketing company that could literally hit the ground running with our campaign, and produce results from the beginning. Not only that, but we also wanted senior partners and directors to be contacted, so we needed to work with a company that conducted themselves with a level of professionalism accordingly. Having worked with major blue chip corporations in the past, Market Makers understood from the beginning the tone and conduct with which we wanted the campaign to be conducted. They provided a comprehensive proposal detailing the structure of our campaign, and offered me the opportunity to listen to some of their staff, as proof of their quality of service. Choosing to work with Market Makers over the competition was a very easy decision.
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Are you happy with the level of service you received?
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Yes, very. Every one of the campaign objectives were achieved within the timescale stated. But what impressed me most was the quality of the leads that were generated. I did not receive a single lead that was questionable at any point of the campaign.
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Are there any particular areas that stand out for you?
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The initial proposal that Market Makers provided demonstrated from the onset that they clearly understood what we wanted to achieve from our campaign. I was provided with performance reports providing me with full transparency of the progress of the campaign, which in turn meant I could confidently watch the campaign without any management required from myself.
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Would you work with Market Makers again, or recommend them to anyone else?
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Absolutely, and we already have! There is no question that whenever we require telemarketing services in the future, we will be contacting Market Makers. On every campaign they have conducted for us since, they have successfully produced the results required.
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