Catch us at Sales & Innovation Expo 2017

Mar 27, 2017 16:27:09 PM

B2B Marketing Exhibitions Increase ROI

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We are off again to exhibit at another event this week. This time it’s Sales Innovation Expo (SIE) at Excel London on Tuesday 28th and Wednesday 29th March. SIE is the largest and the most important event for professional sales leaders. The event has some of the best-known names in the industry, with experts offering advice to improve sales performance.

We are very excited to exhibit at our second show of 2017, and in March for that fact (it has been a busy month!) Exhibitions are an excellent place to network with fellow business men and women and a great place to learn what each other have to offer.

Our very own Kirsty Dawe, co-founder and managing director of the awarding winning B2B marketing agency, Really B2B, will be hosting a seminar at SIE. She has more than 18 years’ experience within the marketing industry and is an IDM lecturer and board member. Her seminar is titled “Building Emotional Connections with Corporate Decision Makers to Drive ROI in B2B”. Kirsty will discuss the importance of targeting high-level decision makers in enterprise businesses, and the difficulties faced getting them to pay attention through the noise of competitors. Really B2B share their insight on their awarding winning campaign for Citroen Contract Motoring which targeted Fleet Directors, and how it cut through the noise.

With so much to do and see at SIE, be sure not to miss MarketMakers at stand S680 and Kirsty Dawes interesting seminar Tuesday 28th March, 11am, in Theatre Hall 10!
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